MyFBAPrep Blog
For most retailers, Gen Z is an unpredictable market segment. The demographic that grew up digitally native does most of its shopping online, yet remains an enigma to retail stores. Gen Z has unique values, shopping habits, and preferred social platforms that differentiate them from previous generations. Creating sales and marketing strategies tailored to the...
Although returns are an unpleasant hassle for eCommerce business, they also take a heavy toll on the environment. Online returns generate over five billion pounds of landfill waste each year. Worse, many of these items are still in good condition. As an eCommerce business owner, you’re obligated to be aware of the environmental impact of...
In the Amazon marketplace, every seller dreams of topping the charts and seeing their product listed as a bestseller. The key to this achievement is decoding the Amazon Best Sellers Rank (BSR). BSR provides a snapshot of a product’s popularity and sales performance relative to other offerings in its category. While it may seem like...
The Amazon marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customers’ attention, the days of simply listing products and waiting for sales have disappeared. Successful Amazon sellers today understand the importance of leveraging state-of-the-art technology to stand out, and AI has gained particular popularity in...
In 2021, more than 600,000 U.S. Amazon sellers participated in the platform’s FBA program. With the surge of businesses leveraging the Amazon marketplace, it’s more crucial than ever to differentiate your brand and offerings, and that includes your FBA efforts. Countless products vie for a customer’s attention, giving rise to a new emphasis on packaging...
Excess holiday inventory is a financial burden that sellers can’t afford to ignore. Today’s retailers are sitting on an estimated $50 billion in dead stock. This is due to several factors, including rising warehouse fees, unpredictable market trends, inflation, and fluctuating consumer patterns. Demand forecasting is a complex challenge for eCommerce brands, now even more...
Ecommerce retailers experience the highest rate (82%) of customer abandonment in the post-holiday slump, which lasts from January through April. The influx of new shoppers during the holiday season offers a golden opportunity for sellers, but the real challenge begins once the festivities die down. Ensuring these customers return in the new year is essential...
The holiday season is inching closer. The atmosphere is buzzing with anticipation, storefronts are aglow with festive lights, and consumers are preparing their shopping lists. As an eCommerce retailer, while it’s vital to optimize your sales during the holidays it’s equally important to understand and prepare for post-holiday sales patterns. Once the festive fervor fades,...
Digital transactions are foundational to business growth in eCommerce, making financial management a critical component of your operational success. As online retailers navigate the dynamic landscape of sales spikes, supply chain intricacies, and pricing strategies, maintaining a solid financial foundation is paramount. That’s where fractional CFOs step in as strategic partners to offer their expertise...
Consumer behavior and market trends evolve at lightning speed in the eCommerce industry, making a solid marketing strategy mandatory for a business to thrive. A fractional chief marketing officer (CMO) can be an asset to developing and implementing an air-tight plan, as they inject expertise and innovation into your marketing efforts. This role features an...
In eCommerce, the competition is as intense as it is diverse, making it imperative to differentiate your brand to capture your target segment’s attention. Advertisers are shifting from broad, mass-market tactics to direct-to-consumer (DTC) strategies. This approach focuses on establishing an open line of communication and delivering personalized experiences to customers. Under these circumstances, the...
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