Rachel Go
Customer lifetime value can make or break your eCommerce business. Simply put, you spend a certain amount of money on customer acquisition, and must earn that back (and then some) throughout the customer’s relationship with your brand. In this article, we’ll talk about benefits you can provide to attract and encourage fiercely loyal, long-time customers....
The eCommerce industry is growing a stunning 43.7% year after year, which makes it one of the most exciting to be in … but also one of the most volatile. The more pressure and demand you place on the supply chains of a single industry, the more likely things are to break. We’ve seen it...
If you’re an eCommerce seller, a third-party logistics partner (3PL) can be a lifesaver. 3PLs allow you to offload the time, cost, and headache of storing inventory and handling logistics on your own. In fact, 75% of retailers say the use of 3PL services has contributed to an overall reduction in logistics costs. That said,...
Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The answer is simple: In most cases, you’d pick the person who buys from your site repeatedly. Not only is the...
Google is no longer king when it comes to product searches. Today, 74% of U.S. consumers begin their product searches on Amazon, according to Jungle Scout, and more than half (56%) say they would buy from Amazon if they were only allowed to buy products from a single store. That’s a lot of money being...
Webinar recap — As Q4 approaches, it’s crucial sellers take steps to implement strategy. Whether that’s increasing inventory, optimizing ads, or taking steps to prevent additional costs, it will make and save you money. While much of this can be handled manually, the wealth of digital tooling on the market often makes it faster and...
Amazon FBA is meant to simplify fulfillment, but preparing a shipment for FBA is anything but. You must meet a number of strict FBA prep requirements to avoid check-in delays, unexpected charges, or rejected inventory. To give you a sense of what the process entails, here’s a list of several common FBA prep services to...
It’s no secret advertisements have a special place in Amazon’s ecosystem. They can be found at every major touchpoint of the marketplace, and continue to proliferate as more sellers realize advertising is a necessary part of their marketplace strategy that builds on a strong Amazon listing. Amazon itself sits on a trove of consumer data,...
Black Friday and Cyber Monday — historically the busiest shopping weekend of the year — is upon us, and in 2021, it’ll be bigger than ever. For millions of shoppers, Black Friday and Cyber Monday present an unmissable opportunity to get a head-start on their holiday shopping and cash in on some massive savings. 2020...
As lucrative as Amazon can be, it’s a hard place to build your brand. A majority of Amazon shoppers are brand agnostic. In fact, 65% of surveyed consumers said they would feel comfortable buying from names they’ve never heard of before on marketplaces like Amazon. Amazon A+ Content, however, provides a golden opportunity to showcase...
It’s hard to overstate the importance of your Amazon product detail page. It’s the biggest stage to showcase your items on the marketplace. When you optimize your Amazon product listing well, it has the power to turn a visitor into a customer. However, getting people to click on your Amazon product listing is no easy...