Rachel Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Conversions
AR in eCommerce: How AR Impacts The Future of Online Shopping

Augmented reality (AR) is rapidly becoming a game changer in the eCommerce industry. With AR technology projected to see significant investments in the coming years, its influence is poised to revolutionize the shopping experience. As a result, more businesses are embracing AR as a means to captivate customers and gain a competitive edge. By overlaying...

By Rachel Go on June 29, 2023

Conversions
Sustainable branding: How to make your business more eco-friendly

Sustainability isn’t simply a buzzword in eCommerce — it’s a commitment and an essential part of any forward-thinking brand’s business strategy. The contemporary consumer is increasingly concerned about environmental issues, which drives their purchasing decisions toward businesses that demonstrate a clear dedication to sustainable practices. In fact, 44% of consumers actively patronize brands that align...

By Rachel Go on June 27, 2023

Conversions
a hand holding a paper with data on it
Why First-Party Data is Key to eCommerce Success: Understanding the Importance of Customer Data

Consumer behaviors and preferences play a crucial role in a shopper’s purchasing decision. First-party data, in particular, has become critical to success in eCommerce, as it provides invaluable insights into customer expectations. In this article, we’ll delve into the significance of first-party data for your eCommerce brand, exploring how you can use it to create...

By Rachel Go on June 15, 2023

Fulfillment and Logistics
a box and 2 pints of ice cream
Temperature-controlled logistics and fulfillment: The ins and outs of DTC prep for cold storage items

Tackling the intricacies of temperature-controlled logistics can be daunting — so much so that some 3PLs avoid it entirely. However, in industries such as food, beverages, and biopharmaceuticals, mastery of cold storage prep and shipping is a necessity. We’ll walk you through the basics of these complexities and how to navigate them to ensure your...

By Rachel Go on June 12, 2023

Amazon
a hand holding an amazon receipt
A Guide to Amazon Seller Fees

Becoming an Amazon seller lets you tap into the platform’s 300 million customers. Also, opting in to the company’s FBA program gives you access to its many benefits that go beyond fulfillment. However, joining this circle means you’ll have to contend with Amazon’s plethora of fees. In this guide, we’ll help you understand and navigate...

By Rachel Go on May 23, 2023

Conversions
a puzzle in the shape of a person's head
The psychology behind social commerce (and why it works)

Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...

By Rachel Go on March 30, 2023

MyFBAPrep Updates
Meet MyFBAPrep at ShopTalk

Will you be attending ShopTalk this March 26 to 29? Fill out the form below to set up a meeting with MyFBAPrep CEO Tom Wicky! Loading…

By Rachel Go on March 21, 2023

Amazon
The Amazon sellers guide to boosting revenue

eCommerce is one of the most potentially lucrative business opportunities of the 21st century. This is evidenced in the success of online marketplaces like Amazon, the third-largest company by revenue in the world, boasting over 300 million customers and $121.23 billion in Q2 2022 alone. The eCommerce titan’s ready-made buying audience, next-level insights, and nearly...

By Rachel Go on March 14, 2023

MyFBAPrep Updates
Meet MyFBAPrep at Prosper

Will you be attending Prosper this March 13 to 15? Fill out the form below to set up a meeting with MyFBAPrep CEO Tom Wicky! Loading…

By Rachel Go on March 06, 2023

MyFBAPrep Updates
MyFBAPrep Ranks No. 9 on 2023 “Inc. 5000 Regionals: Southeast List” Marking the Region’s Fastest-Growing Private Companies

MyFBAPrep, the leading eCommerce warehouse network for Amazon aggregators, enterprise-level brands and top Amazon sellers, today announced its debut on Inc. magazine’s 2023 Inc. 5000 Regionals: Southeast List. Landing in the No. 9 spot, the South Florida-based company achieved a 2,886% two-year revenue growth from 2019 to 2021. In its third year, the Inc. 5000 Regionals:...

By Rachel Go on March 01, 2023

MyFBAPrep Updates
MyFBAPrep 2022 in review

2022 was an amazing year for the eCommerce industry, and MyFBAPrep witnessed the growth through our clients and our own business. We’re here with a 2022 recap to showcase what’s happened over the past year. In 2022… $1 billion in GMV The team processed $1 billion in gross merchandise value across our clients. We worked...

By Rachel Go on January 17, 2023

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