Rachel Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Direct to Consumer
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Reverse Logistics: Best Practices to Make Returns Your Competitive Advantage

A quick browse through online marketplaces clearly shows that eCommerce is booming. Sellers and brands abound, and orders constantly pour in fast. In fact, the global eCommerce market is expected to reach $8.148 billion by 2026. Unfortunately, the fairy-tale ending remains out of reach: Goods are regularly sent back in droves, with 30% of online...

By Rachel Go on January 12, 2023

Amazon
an amazon shop on a computer screen with an alert icon
Falling short: 8 Amazon FBA mistakes to avoid

Boasting a $705.65 billion valuation, an estimated $162,360 million from first-party sales, and an expected 40% share of the U.S. market’s eCommerce sales in 2022, Amazon is the epitome of eCommerce success. While the titan leads the pack in U.S. eCommerce, getting ahead in its massive marketplace is challenging and can incur costly mistakes without...

By Rachel Go on January 10, 2023

Fulfillment and Logistics
two trucks carry boxes
11 Effective Ways To Optimize Your Shipping

As more players enter the eCommerce market, it’s essential to find ways to stand out. There’s one area that online stores notoriously neglect that can give your brand a competitive edge; fulfillment. Just 28% of people surveyed by DigitalCommerce 360 said they were completely satisfied with their online order delivery experiences. Clearly, there’s a lot...

By Rachel Go on January 05, 2023

MyFBAPrep Updates Open Role: Marketing Distribution Manager

This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The marketing distribution manager will own our content distribution channels, including the newsletter, social media channels, and communities. They will work with internal and external shareholders on a flexible timezone to ensure every piece of content is shared...

By Rachel Go on January 01, 2023

Conversions
Influencer Marketing And How to Maximize It

Can you guess how long the average person spends on social media? 145 minutes per day. That’s over a month each year (36.75 days, to be exact!). With people increasingly glued to their influencer marketing’s meteoric rise was inevitable. Creator collaborations play a huge role in driving leads and sales for many businesses, especially eCommerce...

By Rachel Go on December 06, 2022

Conversions
9 eCommerce trends to expect in 2023

If there’s anything you can expect from the Commerce world, its evolution, improvement, and growth. And 2023 is set to continue this pattern. By 2023, global retail eCommerce sales could reach $6.169 trillion and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019. As shoppers and the...

By Rachel Go on November 29, 2022

Social
The Ultimate Guide to Twitter For eCommerce

Pulling in over 237 million daily users and $5.07 billion in revenue (92% of which came from ad sales), Twitter is a social media titan in its own right. But when it comes to driving eCommerce sales, Twitter is still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially...

By Rachel Go on November 08, 2022

Amazon
18 eCommerce Events to Attend in 2023

If you’ve ever attended an eCommerce event, you’ll know how incredible and insightful they can be. eCommerce events, conferences, and summits are bound to be overflowing with value and innovative insights. After attending an event, be it online or in-person, you’ll walk away with a newfound love for your business. Hear about the latest innovations,...

By Rachel Go on October 20, 2022

Conversions
5 eCommerce Marketing Agencies For Scaling Brands

We’ve all been there before. Growth figures are strong, customers are happy, and it seems like your business can’t get any better. Then you’re blindsided by a problem that threatens to wipe away everything you’ve worked for. Whether it’s a marketing platform suspension, costly stockouts, or a new sales platform you can’t understand, the outlook...

By Rachel Go on October 18, 2022

Conversions
5 Holiday Trends to Guide Your Q4 eCommerce Strategy

The eCommerce industry is ever-changing. Things move fast and trends come and go. In an industry that’s always evolving, you need to stay on your toes. Jump on a trend too late and you may have to stand on the shorelines as your competitors (and customers) sail on by. If you want to improve your...

By Rachel Go on October 13, 2022

Fulfillment and Logistics
How to Manage Backorders

Demand is high. Orders are rolling in. Yet, stock levels are at zero and the warehouse shelves are empty.  What do you do? Sell through and ship items later, or put all orders on hold until stock levels are replenished? Selling products when you don’t have inventory can be a risky retail strategy. Implement a...

By Rachel Go on September 29, 2022

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