Rachel Go
While most people are embracing the sunshine and preparing for summer holidays, eCommerce professionals should be thinking about the upcoming holidays… this winter! The winter holiday season traditionally kicks off with Black Friday and, in recent years, Cyber Monday sales, making this November weekend one of the most critical sales times for merchants. Black Friday...
Personalized shopping experiences are the cornerstone of many brands’ business models. This display of excellent customer service and an enhanced buyer experience, tailored to customer needs and preferences, drives brand loyalty and increases the likelihood of larger, more frequent purchases from customers. In the digital space, it’s difficult to achieve the level of customer service...
Estimates report global eCommerce revenue will total $55.5 trillion USD in 2022. With an increase in digital activities combined with a mass shift in shopping habits (spurred in part by the 2020 onset of the Covid-19 pandemic), eCommerce is experiencing exponential growth. As it continues to boom globally, it’s important to understand how you can...
New Deal Gives Amazon Aggregators Access to New Warehouses & 4 Million Additional Square Feet of Warehouse Space Chicago, IL (June 7, 2022) – SEKO Logistics announced a partnership today with ecommerce logistics company MyFBAPrep as their preferred Amazon FBA partner. The new deal will include co-branded products and expands SEKO’s offering to include Amazon...
Many online sellers choose to perfect a particular sales channel, essentially putting all their eCommerce eggs in one basket. The real secret to success, however, lies in multi-channel selling; rather than relying on one, amplify your brand presence across multiple sales channels to achieve optimal results for your business. You’ll reach a wider variety of...
Projected to reach a market size of $557.9 billion by 2025, dropshipping is an eCommerce strategy taking the world by storm…and it isn’t slowing down anytime soon. Whether you actively run an eCommerce business or you’re just looking to get started, you may benefit from jumping on the dropshipping bandwagon. Starting a dropshipping business is...
Every brand has lapsed customers — people who once bought from them, only to disappear off the face of the earth and never interact with the company again. However, those inactive customers aren’t a lost cause. While capturing new customers is an essential business practice, maintaining their loyalty is where the real value lies. Winback...
With consumer spending on Amazon.com skyrocketing due to the pandemic and a firm like Thrasio raising billions, Amazon aggregators are taking the eCommerce world by storm. In fact, companies that have acquired flourishing Amazon brands have raised almost $15 billion in capital. If you don’t know what Amazon aggregators are, this article will introduce them...
Receiving a new order from a customer sparks your fulfillment process into action … but is that all? The customer journey doesn’t stop once someone places an order. If anything, the post-purchase experience is arguably its most valuable stage. Those moments after someone converts present an opportunity to turn one-time customers into loyal brand advocates....
Direct-to-consumer (DTC) brands are experts at building unique, engaging buyer experiences. They understand the value of having a direct line to their customers, making an impression, and staying top-of-mind when it comes to consumer choice. Even enterprise brands and established merchants can benefit from observing what their peers are doing to stand out. To that...
Returns are inevitable, no matter how well you’ve researched product-market fit, tested and optimized your SKUs, and streamlined your operations. They are also more prevalent in eCommerce. At least 30% of all eCommerce orders are returned, compared to less than 9% for brick-and-mortar stores. Although that may sound high, returns don’t have to be the...