Rachel Go
Did you know the ports along the American West Coast are governed by the same union? It’s called the International Longshore and Warehouse Union (ILWU), and their current contract, which took effect in 2019, will expire on July 1st, 2022. Not every contract renewal results in supply chain disruptions and ports being shut down. However,...
As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across...
Our mobile devices are practically an extension of our bodies. According to Statista, mobile accounts for about half of web traffic worldwide today. Every third mobile user searches for answers to questions on their device, and more than two-thirds are likely to buy from or recommend an eCommerce site that’s mobile-friendly. With this in mind,...
Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action....
Merchants who sell online constantly need to find creative ways to do business, especially in today’s dynamic environment. With supply chain issues around the world and the booming growth in eCommerce, customer demand for new products at great prices has continued to swell at an often unsustainable pace. For new sellers and established businesses alike,...
In 2020, eCommerce received a big boost as stores shuttered their doors and cities worldwide ground to a halt in the midst of the COVID-19 pandemic. Fast-forward almost two years, and consumer behaviors and expectations have changed, perhaps irrevocably. Our already online lives have become more internet dependent and, with the introduction of the metaverse,...
Free shipping is every online shopper’s dream. It dominates consumers’ decision making when it comes to whether or not to place an order. Shopify found that 75% of shoppers care about free shipping, even more than fast shipping (60%) and flexible shipping (53%). As eCommerce becomes the norm, customers have high expectations regarding their online...
We’ve all been there: perusing an online shop, adding an item or two (or fifteen) to our cart. Perhaps we’re shocked by our lack of self-control, having placed far more than we needed into the cart. Maybe the taxes were higher than we thought, or unexpected shipping costs jarred us. It’s possible we’ve simply run...
March 2020 may go down in history as the turning point for global eCommerce adoption and acceleration. eCommerce sales launched to all new heights in the immediate wake of COVID-19 shutdowns around the world. As a result of the global pandemic, shoppers turned to the internet to buy everything from grocery store basics to at-home...
We all know the saying “failing to prepare is preparing to fail.” This rings especially true for your eCommerce launches. If you don’t set goals and develop a strategic roadmap for launching, you’re setting yourself up for ruin. 90% of eCommerce start-ups fail within the first 120 days of operation. The top three reasons cited...
Sellers on Amazon have two main choices for their order fulfillment: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Over the past year and a half, many sellers have been forced to rethink their fulfillment strategies as a result of the COVID-19 global pandemic, worldwide supply chain upsets, and Amazon’s own restrictions for FBA...