Rachel Go
For many eCommerce professionals, a lot of time and marketing budget is spent on acquiring new customers to increase revenue. Granted, attracting new customers is important for your overall business success, but it’s equally important to convert new customers into repeat business. This channels your marketing efforts and resources into customer retention, which can actually...
Influencer marketing has changed the way businesses and consumers look at advertising. The advent and exponential rise of social media over the past two decades has created new opportunities and completely reshaped the landscape of direct-to-consumer (DTC) marketing. While mass advertising is still an option, social media and, in particular, influencer marketing allows you to...
2021 was an amazing year for eCommerce, albeit a challenging one for logistics in many instances. MyFBAPrep was fortunate to have grown our team, warehouse network, and merchants significantly each quarter. Below you’ll find some of our top highlights, including what we’re planning next. In 2021, MyFBAPrep… Doubled our warehouse capacity We expanded our warehouse...
For most eCommerce businesses, you likely see your biggest sales during Q4 thanks to the snowball of holiday shopping events. But there are other important dates and “seasons” throughout the year that you must be aware of to cover all your bases (even the overlooked ones). Sales seasonality is nothing new for retailers, whether traditional...
For eCommerce professionals wanting to scale up, it’s imperative to find ways to build out your business to reach new customers and expand into new territories. One of the most important considerations when moving beyond your current geographical area is finding a partner to support your logistics to ensure your goods make it to other...
For many eCommerce professionals, the early days of January bring a welcome break from the hustle and bustle of the holiday season. For weeks, if not months, you and your team have fulfilled orders, managed customer inquiries, and navigated the rocky supply chain of our Covid-19 reality. It probably feels like as good a time...
Our mission: MyFBAPrep is the largest Amazon prep and e-commerce fulfillment network in the United States. We are on a mission to flatten the supply chain learning curve in eCommerce. As the entire world is going more and more online, we are changing how sellers, brands and companies look at e-commerce from a fulfillment perspective....
We are looking for a strong engineer to lead integration efforts, including API, EDI and other methods of data transfer. The ideal candidate will have familiarity with the warehousing and logistics space and a passion for building best-in-class, user-friendly software. The Preptopia® platform is built on a robust API that enables connectivity and scalability for...
This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The partner marketing manager will be the primary contact for our marketing partners, and the liaison between external partners, the internal marketing team, and other departments as related to co-marketing initiatives. They will report to the director of...
MyFBAPrep is thrilled to announce that Hans Hickler has joined us as an advisor! With more than 25 years of executive leadership experience with three multinational corporations, Hans advises CEOs across the logistics, security, eCommerce, and retail industries. Before starting his own business in 2012, he was Agility Logistics’ Chief Executive of Asia Pacific, managing...
Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process. User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll...