Rachel Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Amazon
boxes in front of a warehouse that says "Amazon"
eCommerce Logistics Chat: MyFBAPrep Joins The Riverbend Happy Hour

MyFBAPrep’s very own Taylor Smits joined the Riverbend Consulting Amazon Seller Happy Hour this month, to talk about all things FBA – from outsourcing, to prep, to all things in between. Check out the recording below! How to stay in stock on FBA Staying in stock is vital for every business, no matter the season....

By Rachel Go on December 23, 2021

Conversions
an analog camera with a lens
7 Product Photography Tips to Enhance Your Listings

Product images steal the spotlight on Amazon. Whether on search result pages or individual product detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, consider the following tips to elevate your product photography and create listings that convert....

By Rachel Go on December 21, 2021

Amazon
a book on amazon displayed on a mobile phone next to a stack of books
How to Start Selling Books on Amazon

It’s hard to remember a time when Amazon was just a bookseller. But in 1994, when Bezos hatched his idea for an online store, books were nothing short of a godsend.  Books not only promised high demand and low costs, but a large variety of titles to choose from. Sure enough, within just two months...

By Rachel Go on December 16, 2021

Direct to Consumer
a mobile phone displaying messages and alerts
How to Leverage SMS Marketing For Your DTC Business

Our smartphones have become our lifeline. We use them to order groceries, keep in touch with loved ones, take photos, write notes, learn new languages, shop online … With the average person spending at least three hours a day on their mobile phone, it makes sense to take advantage of this usage for your DTC...

By Rachel Go on December 07, 2021

Conversions
a paper in an envelope with a shopping cart and a pencil
How to Write Effective Abandoned Cart Emails

Your inventory levels are fully stocked, your marketing campaigns are flying out, and you have a constant stream of people visiting your website. It sounds like a recipe for success, right? Not necessarily. You’ve forgotten one crucial element: shopping cart abandonment. Over 88% of online shopping orders are abandoned. If you neglect abandoned shopping carts,...

By Rachel Go on December 02, 2021

Conversions
a shopping cart with gifts in it and a bow on the cart
How to Boost eCommerce Conversions With Giveaways and Contests

It’s a familiar scene: You’re in the grocery store when you spot some free samples. You immediately make a beeline for the sample stall, curious to see what’s on offer. The next thing you know, you’ve filled your cart with the trial product. Research shows that offering free samples can immediately boost sales. It can...

By Rachel Go on November 30, 2021

Direct to Consumer
a mobile phone displaying a package and customers connected to each other
How to Launch a Referral Program for Your eCommerce Brand

Rewarding customers for their loyalty is a smart way to increase customer lifetime value for your eCommerce brand. Customer lifetime value (CLV) is the total worth of a particular customer over the entire period of their relationship with your brand. The idea behind CLV is simple: the better your customer retention, the greater your profits...

By Rachel Go on November 23, 2021

Case Studies
a box that says "pacers running" and a stack of books that say "case study"
How Pacers Running Turned Logistics Into Their Competitive Advantage

Pacers Running is an iconic running shoe retailer that celebrates the journey and accomplishments of runners. They build communities by putting on best-in-class experiences for runners and delighting their customers with white glove service. They utilize MyFBAPrep to handle their Shopify fulfillment and Amazon FBA prep, so we spoke with Pacers Running President Chris Farley...

By Rachel Go on November 19, 2021

Case Studies
a box with a casa firelli logo and some books that say "case study" on them
How Casa Firelli tapped into the MyFBAPrep Network and Expertise to Grow Their Business

Biggar and Leith is a wine, spirits, and fancy goods company that sells popular brands like the Hotel Starlino aperitivos and Casa Firelli hot sauce. Their dedication to craftsmanship and eye for excellence helped them curate such successful and well-loved brands. Casa Firelli sells a rich, rounded Italian hot sauce that gives a delicious kick...

By Rachel Go on November 17, 2021

Direct to Consumer
shopify, woocommerce, and bigcommerce logos
Shopify vs. BigCommerce vs. WooCommerce: Pros and Cons

Shopify, BigCommerce, and WooCommerce are some of the most well-known eCommerce platforms. Each has a rabidly loyal following — and yet, if you’re building an eCommerce site, they may not be a good fit. To help you out, we’ve created a quick comparison of these three platforms. Here’s how they stack up against each other...

By Rachel Go on November 16, 2021

Direct to Consumer
a mobile phone showing live shopping with likes and hearts for engagement
Live Shopping: How to Use Livestream Videos to Boost eCommerce Conversions

Could live shopping be the future of retail? For years now, the rise of eCommerce has generated conversations about the “death of the high street.” Online shopping is ingrained into our daily lives thanks to the convenience of being able to buy at the click of a button. Yet, the in-store experience of browsing products...

By Rachel Go on November 11, 2021

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