Taylor Meeker
The unboxing experience has emerged as a powerful tool for eCommerce brands to differentiate themselves and leave a lasting impression on customers. In online shopping, you have to make every touch point with your customers count. That’s why crafting a stellar unboxing experience has become a key focus for businesses seeking to stand out in...
The rich aroma of your morning coffee masks a complex global journey. To reach your cup, those beans have traveled thousands of miles, crossing oceans and continents. How they maintain their freshness throughout this trek lies in the art and science of shipping perishable food. In this article, we’ll explain how to ship perishable food,...
In 2022, the U.S. saw 94% of customers return to brick-and-mortar stores for in-person shopping. With fewer consumers shopping exclusively online, you must adapt to keep up with the ever-changing retail market. One of the most crucial aspects to focus on is unifying your eCommerce and in-store experiences. As in-store retail makes a comeback, it’s...
Approximately 29% of internet users between the ages of 16 and 64 admit their primary motivation for using social media is to seek inspiration for things to do or buy. The phenomenon known as social commerce is already revolutionizing the shopping experience. Only a few years ago, social networks were primarily used for personal connections:...
Shipping costs play a significant role in attracting and retaining eCommerce customers. By cutting your logistical expenses, you can increase your profits and differentiate your products from your competitors, which helps you stand out in a crowded market. Read on to learn some top tips to reduce your Amazon shipping costs, from leveraging Amazon’s programs...
Eighty percent of customers consider their experience with a company to be as important as their products and services. This underscores how vital it is to deliver a personalized and seamless experience to compete in the eCommerce industry. As online shopping continues to gain popularity, businesses must adapt to increasingly complex customer expectations. To remain...