Tom Wicky
As an eCommerce professional, it’s essential to understand the importance of accessibility in the industry. It refers to how well individuals with disabilities can reach and use your website. Making your eCommerce website accessible means everyone, regardless of their abilities, can navigate, understand, and interact with your site easily. In a brick-and-mortar store, you might...
As customer expectations evolve, eCommerce retailers must adapt by implementing advanced solutions that cater to their clientele’s growing demands. One aspect that plays a vital role in achieving this is logistics management, with third-party logistics (3PL) providers emerging as indispensable partners for online merchants. To better understand eCommerce sellers’ current priorities, challenges, and objectives, we...
Customer trust is hard to earn and easy to lose. After a single negative experience, 76% of consumers will stop doing business with a company. In eCommerce, providing exceptional customer support is crucial to set your business apart from competitors and maintain consumer loyalty. However, offering 24/7 support can be challenging, especially if you have...
Customer expectations for shopping experiences are higher than ever. Fast, reliable, and trackable deliveries are just some of the perks customers assume as standard. These assumptions have become so mainstream that 42% of shoppers leave their carts due to issues with the estimated delivery date, while 24% abandon orders due to no delivery date provided....
Over the last three years, millions of online businesses have displayed resilience in the face of the unexpected. The COVID-19 pandemic accelerated the adoption and innovation of digital commerce, with online shopping increasing by 77% year over year in a matter of months. By the end of 2023, eCommerce sales will make up one-fifth of...
In eCommerce, having a solid marketing mix helps your brand stand out from the competition and remain at the forefront of your current and prospective customers’ minds. One of the most impactful marketing channels eCommerce businesses can leverage is also one of the most traditional: email. Email subscribers are already invested in your business because...
The eCommerce industry provides countless opportunities to grow your online business, expand your reach, and build a powerhouse brand, but you have to monitor several elements to realize this potential. While there are many metrics business owners must track to determine and expand their success, one of the most important is revenue — the fuel...
As the economy faces a potential recession in 2023, businesses across many industries contend with retaining their customers amid financial uncertainties. For eCommerce brands, customer churn can be a significant threat as consumers tighten their budgets and cut back on discretionary spending. To prevent turnover, it’s essential to understand its causes in eCommerce. Common factors...
If you’re an eCommerce business owner, you’ve probably heard rumblings about Amazon Multi-Channel Fulfillment (MCF) and how it can help you grow your business. But you might be wondering, What exactly is Amazon MCF, and how can it benefit my business? In this blog post, we’ll answer those questions and more. Don’t have time to...
You invest time, money, and other resources to ensure your eCommerce store’s website is easy to navigate and accessible, your products stand out, and your checkout process is seamless. This sets the stage for selling your products, but one major challenge remains: getting people to your site to convert them into customers. Increasing your web...
MyFBAPrep co-founder Taylor Smits knows a thing or two about scaling an Amazon business — after all, he and fellow co-founders Bart and Tom help customers do just that on a daily basis. From tools to partners to Amazon’s inner workings of Amazon, Taylor’s seen it all over the course of his career. Prior to...