Tom Wicky
Managing inventory is one of the most important aspects of a thriving eCommerce business, but most entrepreneurs have little experience in it when they launch. Effective inventory management can help you optimize how and when you order inventory to reduce overhead, risk, and thus total costs. The calculation most inventory managers rely on for this...
In 2021, almost 20% of global retail sales came from eCommerce, and that figure is expected to grow to nearly 25% by 2025. This highlights the major role that eCommerce plays in business. However, its profitability poses a challenge: 70% of surveyed businesses said they took a hit trying to boost their eCommerce elements during...
Do you know how many stores are on Shopify? 3.9 million and counting. And, let’s not forget the 1.9 million active Amazon sellers. Looking at these numbers, it’s clear that eCommerce is thriving. As the online selling world becomes increasingly crowded, some brands have learned a hack that gives them a much-needed edge. Efficient fulfillment....
Ever suffered a stock loss? If so, you’re not alone. In 2020, 15% of US retailers experienced an inventory shrink of 3% or higher, and only 10% said they saw stock losses between 1% and 1.24%. These figures may not sound like much, but losses can rack up to eye-watering amounts when operating with high...
With US eCommerce purchases expected to reach 31% of total sales by 2026 and digital buyers topping 2 billion in 2020, growing your eCommerce business, is where the money is at. But when you have an ever-growing to-do list and not enough hours in the day to complete them all, scaling can feel like an...
Thinking about giving influencer marketing a try? The stats are on your side. Influencer marketing hit $13.8 billion in 2021 and is set to expand an extra 19% to $16.4 billion in 2022. Whether you sell clothing or car accessories, influencer marketing effectively gets the word out about your brand, builds consumer trust, and drives...
Amazon selling is often touted as one of the biggest opportunities of the century, pulling in 98 million monthly mobile users and $1.29 billion in sales daily. But not even Amazon is perfect. In 2020 alone, Amazon “seized and destroyed” over 2 million counterfeit items sent to its FBA warehouses. Despite Amazon’s best efforts, counterfeiting still...
2.14 billion people shopped online in 2021. That’s 27.6% of the global population who came across a product listing, liked what they saw, and hit “buy”. Product listings are one of the few areas in your eCommerce funnel that all potential customers will see before spending and play a massive role in influencing what consumers...
Need a way for your eCommerce brand to stand out? Turn your attention to acquiring and sharing social proof. From glowing product reviews to heartfelt customer shoutouts, social proof is one of the most effective ways to get your target customer’s attention, build trust and close more sales. 82% of consumers have purchased, researched, or...
Just when we thought selling on Amazon couldn’t get more expensive, it has. Amazon delivered the blow that service fees will be increasing once again. This price hike now joins the inventory limits and rising ad costs sellers must contend with in the most critical selling season and beyond. To give you an idea, third-party...
As Amazon continues to experience record growth, it’s attracted small and medium-sized businesses in droves. However, it hasn’t been smooth sailing. Dubious sellers have slipped through the net using black hat tricks to improve their rankings and sales while sabotaging their competition, with schemes like hijacking and review manipulation. This problem has wreaked havoc on...