Tom Wicky

Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience. He is the Co-Founder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network. He managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA Marketplace, Tom built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon. He is a Boston sports fanatic and a recovering hot sauce junkie. Tom speaks Spanish and German and lives in Florida with his wife and three children.
Fulfillment and Logistics
Switching 3PLs: The ultimate guide
A Practical Guide to Switching 3PLs

The secret is out — eCommerce is on the up. Digital buyers have soared from 1.3 billion in 2014 to 2.14 billion in 2021, and sales are set to reach $7.3 trillion by 2025. But a lesser-known fact is that supporting services like 3PLs are also expanding and elevating, with the 3PL industry set to...

By Tom Wicky on September 01, 2022

Direct to Consumer
What is 3DS Secure and how to use it
What is 3DS (3D Secure) And How to Use It

Unless you’re new to eCommerce, you’ll be aware of the business dangers of online fraud, and they aren’t going away anytime soon. LexisNexis’ 2021 study reported both the cost and volume of fraud are increasing significantly year-on-year, not the type of growth we want to see. Security systems like 3DS are vital to combating fraud....

By Tom Wicky on August 25, 2022

Direct to Consumer
The ins and outs of headless commerce
The Ins And Out of Headless Commerce: What it Means For Growing Brands

With eCommerce now tipped to reach $1 trillion in 2022, an acceleration of two years, and 95% of orders expected to be completed online by 2040, the eCommerce market is the place to set up shop. As the market continues to change rapidly, headless commerce is becoming a must for brands who want to remain...

By Tom Wicky on August 23, 2022

eBay
a checklist and money icons with a magnifying glass
eBay Fulfillment: Everything You Need to Know

Debating an eBay debut for your brand? If so, it’s easy to see why. With over 159 million users and 19 million sellers plus $10.4 billion in revenue in 2021, eBay holds a world of opportunity for ambitious eCommerce entrepreneurs. When competing in such an expansive marketplace, it’s vital to stand out and make a...

By Tom Wicky on August 18, 2022

Fulfillment and Logistics
a woman with question marks above her head looking at an ecommerce website on a computer
What MOQ Means For eCommerce Sellers And Using it to Your Advantage

If you work with suppliers or buy stock from manufacturers, you probably have experience with minimum order quantities (MOQs). eCommerce sellers are often faced with MOQs when working with suppliers. Whether ordering boxes for shipments or restocking your product lines, suppliers often set MOQs you need to reach before ordering. However minimum order quantities aren’t...

By Tom Wicky on August 09, 2022

Direct to Consumer
a computer screen with an envelope and an exclamation point in the envelope
10 Common eCommerce Scams And How to Avoid Them

The world of online shopping brings a load of exciting opportunities for consumers. However, this presents a similar amount of opportunities for eCommerce scam artists and fraudsters. The best way to protect your store and customers against eCommerce scams is to take preventative measures, keeping you one step ahead of fraudulent behavior at all times....

By Tom Wicky on August 04, 2022

Amazon
a man checking out with his shopping cart on an ecommerce website
5 Costly eCommerce Aggregator Mistakes And How to Avoid Them

Since April 2020, funds raised stand at a whopping $14.9 billion with 47% of deals fetching between $2-$5million each. The secret is out. The eCommerce aggregator business model is now one of the hottest opportunities for making vast amounts of money online. However, running an aggregator isn’t all sunshine and rainbows. With multiple brands on...

By Tom Wicky on July 28, 2022

Amazon
people standing next to chess pieces
How to Build A Winning Amazon Aggregator Fulfillment Strategy

The Amazon brand aggregator market is expanding rapidly and becoming one of the top eCommerce opportunities for ambitious entrepreneurs. More than 90 businesses have signed up and they’ve raised nearly $15 billion to date. However, the expansive nature of Amazon brands means managing operations can be challenging as their aggregator. Additionally, it’s easy to believe...

By Tom Wicky on July 26, 2022

Fulfillment and Logistics
a computer screen surrounded by an airplane and a shipping container
Benefits of a 3PL: Why To Outsource Your eCommerce Logistics

Over the past few years, with a pandemic thrown in the mix, consumers have heavily transitioned to online shipping. With large eCommerce businesses making shopping so convenient and enjoyable for the consumer, this transition is here to stay. However, despite the bulk of orders being made online, the fulfillment of these orders still requires a...

By Tom Wicky on July 21, 2022

Conversions
a book surround by a chart and money
ROI Analysis For eCommerce Brands: A Simple Guide

With more than 2 billion people buying online in 2020 alone and eCommerce tipped to make up for 24.5% of retail sales by 2025, owning an online store is seemingly where the party is at. However, these impressive statistics don’t answer the niggling question on many eCommerce entrepreneurs’ minds, “can I make a solid return...

By Tom Wicky on July 19, 2022

Fulfillment and Logistics
a book with a page that says "Section 321"
How to Use Section 321 in eCommerce: A Quick Guide

Improving your profitability by minimizing fulfillment costs and streamlining logistics is vital for any eCommerce business. On the other hand, when shipping your goods from overseas, such initiatives can become difficult. These challenges can be attributed to customs duties and taxes, which make cross-border shipments much more costly. However, with Section 321, a law by...

By Tom Wicky on July 05, 2022

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