Conversions
For most retailers, Gen Z is an unpredictable market segment. The demographic that grew up digitally native does most of its shopping online, yet remains an enigma to retail stores. Gen Z has unique values, shopping habits, and preferred social platforms that differentiate them from previous generations. Creating sales and marketing strategies tailored to the...
Ecommerce retailers experience the highest rate (82%) of customer abandonment in the post-holiday slump, which lasts from January through April. The influx of new shoppers during the holiday season offers a golden opportunity for sellers, but the real challenge begins once the festivities die down. Ensuring these customers return in the new year is essential...
The holiday season is inching closer. The atmosphere is buzzing with anticipation, storefronts are aglow with festive lights, and consumers are preparing their shopping lists. As an eCommerce retailer, while it’s vital to optimize your sales during the holidays it’s equally important to understand and prepare for post-holiday sales patterns. Once the festive fervor fades,...
Digital transactions are foundational to business growth in eCommerce, making financial management a critical component of your operational success. As online retailers navigate the dynamic landscape of sales spikes, supply chain intricacies, and pricing strategies, maintaining a solid financial foundation is paramount. That’s where fractional CFOs step in as strategic partners to offer their expertise...
Consumer behavior and market trends evolve at lightning speed in the eCommerce industry, making a solid marketing strategy mandatory for a business to thrive. A fractional chief marketing officer (CMO) can be an asset to developing and implementing an air-tight plan, as they inject expertise and innovation into your marketing efforts. This role features an...
In eCommerce, the competition is as intense as it is diverse, making it imperative to differentiate your brand to capture your target segment’s attention. Advertisers are shifting from broad, mass-market tactics to direct-to-consumer (DTC) strategies. This approach focuses on establishing an open line of communication and delivering personalized experiences to customers. Under these circumstances, the...
The eCommerce industry is experiencing a noteworthy shift with the rise of alternative payment methods such as Bitcoin and digital wallets. These emerging payment options offer unique advantages, including enhanced security, convenience, and lower transaction costs. As a result, merchants can no longer afford to ignore the growing demand for these methods. According to a...
Mobile commerce, also known as m-commerce, has revolutionized the way we shop. With the proliferation of smartphones and the increasing accessibility of the Internet, consumers now have the power to make purchases anytime, anywhere, from the palm of their hand. Businesses must embrace this new shopping channel to stay competitive and thrive. However, incorporating mobile...
Do you struggle to improve your conversion rates on your website or eCommerce platform? Are you eager to enhance sales and connect more deeply with your target audience? If so, consider implementing an eCommerce chatbot. Chatbots are revolutionizing the eCommerce landscape, creating a smooth, tailored customer experience that escalates conversions and customer delight. In this...
Just as every journey needs a map, every eCommerce business needs a data-driven strategy. December, in particular, is a treasure trove of insights that can help retailers shape their narrative for the coming year. The close of 2022 bore witness to staggering figures: Shoppers dropped an unprecedented $211.7 billion from November 1 to December 31,...
The holiday season is fast approaching, and for eCommerce retailers, this is the time to prepare for a significant spike in sales. In that regard, understanding the cultural differences in Q4 shopping trends can be the key to unlocking major profits during this busy period. In this article, we’ll analyze how various cultures around the...
This is a guest post from Jeff Campbell. Jeff is a digital marketing veteran, eCommerce entrepreneur, and professor at Wake Forest University. His strategic vision and operational approach have yielded multiple successful business acquisitions and exits. Jeff co-founded aiCommerce in 2020 and is responsible for its strategic vision, client services, P&L management, revenue growth, talent...
Over a third (37%) of users discover new products and services on TikTok. Merchandise can gain even more visibility on the platform with enhanced search result rankings. Savvy retailers and content creators are seizing this opportunity by making SEO a pivotal part of their TikTok strategy. Gen Z especially is drawn to TikTok’s personalized results...
This is a guest post from Lena Einschütz. Lena is the marketing manager at BidX. BidX empowers brands to accelerate their growth and scale their business by automating ads both on and off Amazon through their cutting-edge software. They’re distinguished as the sole global platform capable of automatically creating and optimizing advertising campaigns, encompassing pay-per-click...
This is a guest post from Squadhelp. Launching or rebranding your small business is both thrilling and daunting. To set it on the path to success requires carefully considering multiple aspects of branding, from positioning and competitive analysis to cutting-edge technologies like artificial intelligence. We’ve collected 12 essential logistical aspects for small and new business...
With competition fierce and showing no signs of easing up, eCommerce businesses must constantly seek fresh avenues to drive sales and increase customer value. A strategy that’s proven to be highly impactful in that regard is cross-selling. Cross-selling is the practice of recommending additional products or services to customers based on their current purchase or...
As eCommerce competition becomes more cutthroat and customer expectations continue to evolve, providing an exceptional buyer experience is crucial for businesses to thrive. Companies need to focus on extending their relationships with their buyers, and a powerful method to accomplish that is upselling. This sales technique offers customers a higher-end or more valuable version of...
Within each season, excitement builds for various holidays, and in eCommerce, themed products can seize that opportunity — when marketed well. A jack-o-lantern plush toy may become a sensation in October, only to be replaced by trendy, twinkling Christmas ornaments in December. Marketing themed products requires a balanced combination of creativity, strategy, and a festive...
Although it may seem early, now’s the time to brace yourself for the frantic shopping spree that lies ahead. The 2023 holiday season is coming — fast. In online retail, the holiday rush is not for the faint of heart. It’s a high-stakes battlefield where meticulous planning, strategic execution, and a keen understanding of crucial...
When in doubt, buy a gift card. It’s a safe and convenient gift-giving option, with 32% of consumers purchasing seven or more a year. Gift cards foster brand loyalty and attract new customers. However, they also pose a formidable challenge: the accumulation of outstanding, unused balances. Enter the concept of gift card redemption campaigns, a...
Few eCommerce sectors offer as enticing a proposition as candy and chocolate sales. The allure of sweets is enduring and universal; beyond mere indulgence, these products evoke pleasure, trigger nostalgia, and offer moments of simple joy. Venturing into the eCommerce space dedicated to these treats is a strategic move that extends beyond product transactions. It’s...
As the leaves start to change and the air becomes crisp, a familiar excitement fills the atmosphere — Halloween is right around the corner! Beyond the costumes, candy, and spooky decorations, there’s a significant economic industry to this delightfully haunting holiday. Halloween serves as more than just a time for trick-or-treating; it marks the kickoff...
The European eCommerce market is expected to hit USD $634.10 billion in 2023 — and that trajectory is projected to continue to climb. With a forecasted annual growth rate (CAGR) of 9.34% from 2023 to 2027, experts anticipate the market volume will escalate to USD $906.20 billion by 2027. Achieving success in one market is...
This is a guest post from the team of BellaVix. Seasonality on Amazon is a major challenge for eCommerce brands, particularly those selling in categories like apparel, novelty, and garden. Low demand on the digital marketplace doesn’t have to mean no sales though. Unlocking basic techniques and strategies is key to sustainable success as an...
The unboxing experience has emerged as a powerful tool for eCommerce brands to differentiate themselves and leave a lasting impression on customers. In online shopping, you have to make every touch point with your customers count. That’s why crafting a stellar unboxing experience has become a key focus for businesses seeking to stand out in...
About 45% of customers have two or more subscription boxes delivered to their doorstep, and 14% maintain four or more subscriptions. The subscription box model offers numerous financial benefits for both sellers and consumers. If you’re contemplating venturing into this exciting business opportunity, we’re here to help. This guide will walk you through every step...
This is a guest post from Julian Bonte-Friedheim. Julian writes about the ins and outs of eCommerce for 8fig, a company that provides flexible funding to online sellers. Their advanced AI CFO technology gives sellers the tools to scale their operations and optimize their supply chains for sustained long-term growth. Seeing your products sell in...
This is a guest post from Maureen Walsh of DCL Logistics. MyFBAPrep and DCL Logistics work together to provide strategic logistics services so brands can grow without sacrificing flexibility, quality, or customer satisfaction. Building a cohesive product strategy involves analyzing market data and developing a product portfolio that maximizes customer experience and overall business performance....
This is a guest post from SmartScout, one of the leading market research and data analytics tools trusted by Amazon sellers worldwide. Amazon is abuzz with activity as buyers and sellers trade millions of products across a vast array of categories every day. Navigating this marketplace successfully is vital for sellers, and a crucial aspect...
Shoppable videos are the next evolution of video marketing, combining the power of visual storytelling with the immediacy of online shopping. Since 91% of consumers now expect online video content from brands, they’re essential to make your business stand out and streamline the buyer journey. In a world where online shopping has become standard practice...
Personalized shopping experiences have become essential for eCommerce businesses to boost customer engagement, increase sales, and strengthen consumer retention. This practice uses data and insights to tailor a customer’s shopping journey to their specific needs, preferences, and behavior. By leveraging first-party data and other sources of information, eCommerce businesses can gain a better understanding of...
In the fast-paced digital world, one technological advancement is subtly reshaping the eCommerce landscape: voice commerce. With consumers continuously seeking convenience and efficiency in their shopping experiences, this new approach has surged in popularity and transformed the way people browse, select, and purchase products online. Voice commerce represents more than additional convenience, though; it’s a...
In 2022, the U.S. saw 94% of customers return to brick-and-mortar stores for in-person shopping. With fewer consumers shopping exclusively online, you must adapt to keep up with the ever-changing retail market. One of the most crucial aspects to focus on is unifying your eCommerce and in-store experiences. As in-store retail makes a comeback, it’s...
In the third quarter of 2022 alone, eCommerce retail companies received a staggering $4.6 billion dollars in funding, underscoring the vital role funding plays in the industry. You need money to expand your inventory, launch marketing campaigns, and hire new employees, and thankfully, various funding options are available. From stocking up inventory and expanding product...
Augmented reality (AR) is rapidly becoming a game changer in the eCommerce industry. With AR technology projected to see significant investments in the coming years, its influence is poised to revolutionize the shopping experience. As a result, more businesses are embracing AR as a means to captivate customers and gain a competitive edge. By overlaying...
Sustainability isn’t simply a buzzword in eCommerce — it’s a commitment and an essential part of any forward-thinking brand’s business strategy. The contemporary consumer is increasingly concerned about environmental issues, which drives their purchasing decisions toward businesses that demonstrate a clear dedication to sustainable practices. In fact, 44% of consumers actively patronize brands that align...
When selling online, platform security is of utmost importance. With the increasing volume of online transactions and data sharing, it’s critical eCommerce platforms are secure enough to protect sensitive customer data and financial information. Cybersecurity threats and data breaches are becoming more prevalent, and this can have devastating consequences for eCommerce businesses, including loss of...
Consumer behaviors and preferences play a crucial role in a shopper’s purchasing decision. First-party data, in particular, has become critical to success in eCommerce, as it provides invaluable insights into customer expectations. In this article, we’ll delve into the significance of first-party data for your eCommerce brand, exploring how you can use it to create...
Customer feedback plays a critical role in shaping the success of an eCommerce business. It provides invaluable insight into what customers like and dislike about a product, service, or website and helps businesses make informed decisions to improve the buyer experience. Collecting feedback from consumers also contributes to building stronger relationships, boosting customer loyalty, and...
Approximately 29% of internet users between the ages of 16 and 64 admit their primary motivation for using social media is to seek inspiration for things to do or buy. The phenomenon known as social commerce is already revolutionizing the shopping experience. Only a few years ago, social networks were primarily used for personal connections:...
Growth is crucial for your eCommerce business to thrive, especially on a competitive marketplace like Amazon. Whether you’re a new seller looking to establish your brand or an experienced merchant seeking to expand your product offerings, you can achieve your goals by adopting a combination of powerful tactics. This article will explore some of the...
As an eCommerce professional, it’s essential to understand the importance of accessibility in the industry. It refers to how well individuals with disabilities can reach and use your website. Making your eCommerce website accessible means everyone, regardless of their abilities, can navigate, understand, and interact with your site easily. In a brick-and-mortar store, you might...
This is a guest post from Hammad Nafees of Zonguru. A marketer by trade, a writer at heart, and an Amazon evangelist around the clock, Hammad lives and breathes the world of the smiling A. You can often find him discussing the ins and outs of the eCommerce marketplace across the web. In the very...
Eighty percent of customers consider their experience with a company to be as important as their products and services. This underscores how vital it is to deliver a personalized and seamless experience to compete in the eCommerce industry. As online shopping continues to gain popularity, businesses must adapt to increasingly complex customer expectations. To remain...
Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...
Over the last three years, millions of online businesses have displayed resilience in the face of the unexpected. The COVID-19 pandemic accelerated the adoption and innovation of digital commerce, with online shopping increasing by 77% year over year in a matter of months. By the end of 2023, eCommerce sales will make up one-fifth of...
In eCommerce, having a solid marketing mix helps your brand stand out from the competition and remain at the forefront of your current and prospective customers’ minds. One of the most impactful marketing channels eCommerce businesses can leverage is also one of the most traditional: email. Email subscribers are already invested in your business because...
As the economy faces a potential recession in 2023, businesses across many industries contend with retaining their customers amid financial uncertainties. For eCommerce brands, customer churn can be a significant threat as consumers tighten their budgets and cut back on discretionary spending. To prevent turnover, it’s essential to understand its causes in eCommerce. Common factors...
You invest time, money, and other resources to ensure your eCommerce store’s website is easy to navigate and accessible, your products stand out, and your checkout process is seamless. This sets the stage for selling your products, but one major challenge remains: getting people to your site to convert them into customers. Increasing your web...
If you’ve been in the eCommerce world for a while, you know the space comes with its own terminology, methodologies, strategies, and tactics. There are many to learn, understand, and implement to ensure your eCommerce business reaches its full potential. So, to get you up to speed, we’ve put together a comprehensive eCommerce glossary. Let’s...
Automation has become a buzzword in the online selling community. As an eCommerce seller with an endless to-do list, you’re probably wondering: Does automation really live up to the hype? Is automation appropriate for my growth stage? After all, 80% of businesses that are yet to hop on the automation train believe it isn’t necessary...
Did you know you’re twice as likely to hit a business goal you track? Whether it’s a goal you want to hit next week or in 5 years, monitoring your progress can be the difference between success or failure. From this logic, observing your eCommerce business performance can position you for huge wins. Yet just...
In 2021, almost 20% of global retail sales came from eCommerce, and that figure is expected to grow to nearly 25% by 2025. This highlights the major role that eCommerce plays in business. However, its profitability poses a challenge: 70% of surveyed businesses said they took a hit trying to boost their eCommerce elements during...
Can you guess how long the average person spends on social media? 145 minutes per day. That’s over a month each year (36.75 days, to be exact!). With people increasingly glued to their influencer marketing’s meteoric rise was inevitable. Creator collaborations play a huge role in driving leads and sales for many businesses, especially eCommerce...
If there’s anything you can expect from the Commerce world, its evolution, improvement, and growth. And 2023 is set to continue this pattern. By 2023, global retail eCommerce sales could reach $6.169 trillion and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019. As shoppers and the...
This is a guest post from Payro, a short-term loan for businesses specifically to cover payroll on time, even when cash flow is thin. Payro secures funds instantly, so they are available for weekly, biweekly or monthly payroll. Every business is trying to find that competitive edge that will help them crush the competition, scale,...
2.14 billion people shopped online in 2021. That’s 27.6% of the global population who came across a product listing, liked what they saw, and hit “buy”. Product listings are one of the few areas in your eCommerce funnel that all potential customers will see before spending and play a massive role in influencing what consumers...
We’ve all been there before. Growth figures are strong, customers are happy, and it seems like your business can’t get any better. Then you’re blindsided by a problem that threatens to wipe away everything you’ve worked for. Whether it’s a marketing platform suspension, costly stockouts, or a new sales platform you can’t understand, the outlook...
The eCommerce industry is ever-changing. Things move fast and trends come and go. In an industry that’s always evolving, you need to stay on your toes. Jump on a trend too late and you may have to stand on the shorelines as your competitors (and customers) sail on by. If you want to improve your...
Need a way for your eCommerce brand to stand out? Turn your attention to acquiring and sharing social proof. From glowing product reviews to heartfelt customer shoutouts, social proof is one of the most effective ways to get your target customer’s attention, build trust and close more sales. 82% of consumers have purchased, researched, or...
Want to know Wayfair’s secret to building a $5.6 billion empire? Email marketing. With email users expected to reach a whopping 4.59 billion by 2025 and 65% of consumers anticipating they’ll use digital shopping channels more in the future, email marketing is the solution that growing brands have been looking for. Armed with an effective email marketing...
What do NASA, Kroger, and the BBC all have in common? Showstopping content marketing strategies. Using blog posts, videos, and everything in between, these brands have cracked the code on capturing the hearts and wallets of their target audience with show content. And it’s easy to see why. Not only are there 5 billion digital...
With online shoppers reaching 2.14 billion in 2021 and eCommerce sales forecast to hit $7.4 trillion by 2025., maximizing sales opportunities should be on every growing brand’s to-do list. To get a bigger slice of the eCommerce pie, it’s wise to launch engaging pay-per-click (PPC) ads to complement your organic and social media marketing. Nowadays, there are...
With more than 2 billion people buying online in 2020 alone and eCommerce tipped to make up for 24.5% of retail sales by 2025, owning an online store is seemingly where the party is at. However, these impressive statistics don’t answer the niggling question on many eCommerce entrepreneurs’ minds, “can I make a solid return...
While most people are embracing the sunshine and preparing for summer holidays, eCommerce professionals should be thinking about the upcoming holidays… this winter! The winter holiday season traditionally kicks off with Black Friday and, in recent years, Cyber Monday sales, making this November weekend one of the most critical sales times for merchants. Black Friday...
Personalized shopping experiences are the cornerstone of many brands’ business models. This display of excellent customer service and an enhanced buyer experience, tailored to customer needs and preferences, drives brand loyalty and increases the likelihood of larger, more frequent purchases from customers. In the digital space, it’s difficult to achieve the level of customer service...
Estimates report global eCommerce revenue will total $55.5 trillion USD in 2022. With an increase in digital activities combined with a mass shift in shopping habits (spurred in part by the 2020 onset of the Covid-19 pandemic), eCommerce is experiencing exponential growth. As it continues to boom globally, it’s important to understand how you can...
Many online sellers choose to perfect a particular sales channel, essentially putting all their eCommerce eggs in one basket. The real secret to success, however, lies in multi-channel selling; rather than relying on one, amplify your brand presence across multiple sales channels to achieve optimal results for your business. You’ll reach a wider variety of...
This is a guest post from Rick Wong. Rick is the founder of SellerMetrics, an Amazon PPC Software. Having worked in some of the world’s largest financial institutions in Canada, he ventured into Amazon selling in 2017 and sold his Amazon business four years later. The term “ACoS” has become a catchphrase among Amazon sellers,...
As an eCommerce entrepreneur, you have multiple ways to grow your sales. However, many brands struggle to harvest the most value from each customer who visits their site (without spending an arm and a leg on new advertising and marketing). If traffic to your website is high and customers are following through on purchases, you...
The first thing you do when you arrive on an eCommerce landing page is start scrolling, sometimes even before the page has fully loaded. This is often an automatic, subconscious behavior. The elements you see as you scroll, and the order you encounter them in, all contributes to your brand and buyer experience. High performing...
We live in a data-driven world, and many brands rely on data to glean customer insights that help grow their business. Most of what we see and do online is driven by our previous actions and the information we’ve shared, either intentionally or via our day-to-day activities. Picture this: You open your web browser and...
As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across...
Our mobile devices are practically an extension of our bodies. According to Statista, mobile accounts for about half of web traffic worldwide today. Every third mobile user searches for answers to questions on their device, and more than two-thirds are likely to buy from or recommend an eCommerce site that’s mobile-friendly. With this in mind,...
Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action....
In 2020, eCommerce received a big boost as stores shuttered their doors and cities worldwide ground to a halt in the midst of the COVID-19 pandemic. Fast-forward almost two years, and consumer behaviors and expectations have changed, perhaps irrevocably. Our already online lives have become more internet dependent and, with the introduction of the metaverse,...
We’ve all been there: perusing an online shop, adding an item or two (or fifteen) to our cart. Perhaps we’re shocked by our lack of self-control, having placed far more than we needed into the cart. Maybe the taxes were higher than we thought, or unexpected shipping costs jarred us. It’s possible we’ve simply run...
March 2020 may go down in history as the turning point for global eCommerce adoption and acceleration. eCommerce sales launched to all new heights in the immediate wake of COVID-19 shutdowns around the world. As a result of the global pandemic, shoppers turned to the internet to buy everything from grocery store basics to at-home...
For many eCommerce professionals, a lot of time and marketing budget is spent on acquiring new customers to increase revenue. Granted, attracting new customers is important for your overall business success, but it’s equally important to convert new customers into repeat business. This channels your marketing efforts and resources into customer retention, which can actually...
For most eCommerce businesses, you likely see your biggest sales during Q4 thanks to the snowball of holiday shopping events. But there are other important dates and “seasons” throughout the year that you must be aware of to cover all your bases (even the overlooked ones). Sales seasonality is nothing new for retailers, whether traditional...
Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process. User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll...
Product images steal the spotlight on Amazon. Whether on search result pages or individual product detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, consider the following tips to elevate your product photography and create listings that convert....
Your inventory levels are fully stocked, your marketing campaigns are flying out, and you have a constant stream of people visiting your website. It sounds like a recipe for success, right? Not necessarily. You’ve forgotten one crucial element: shopping cart abandonment. Over 88% of online shopping orders are abandoned. If you neglect abandoned shopping carts,...
It’s a familiar scene: You’re in the grocery store when you spot some free samples. You immediately make a beeline for the sample stall, curious to see what’s on offer. The next thing you know, you’ve filled your cart with the trial product. Research shows that offering free samples can immediately boost sales. It can...
Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The answer is simple: In most cases, you’d pick the person who buys from your site repeatedly. Not only is the...
Black Friday and Cyber Monday — historically the busiest shopping weekend of the year — is upon us, and in 2021, it’ll be bigger than ever. For millions of shoppers, Black Friday and Cyber Monday present an unmissable opportunity to get a head-start on their holiday shopping and cash in on some massive savings. 2020...
For DTC brands, a social media presence is all but a prerequisite for remaining competitive. It’s an excellent channel for customer acquisition, and doubles as a way to listen to your customers and collect their feedback. Not only is social media teeming with opportunities to engage new audiences, but most customers now expect your brand...
Customers have never before had access to more choices when it comes to buying a product. The challenge is to stand out from the crowd so they’ll pick you. One of the easiest ways to do so is through an effective eCommerce email marketing campaign. Key benefits of email marketing include: Build and nurture customer...
When first starting an eCommerce business, you may be surprised to learn there’s far more involved than just buying and selling stock. You also need to manage the order fulfillment process, finances, marketing, customer service, product development, and more. As your business grows, you may reach a point where you need to outsource to avoid...
This is a guest post from Brooke Morrow. Brooke is a Paid Marketing Manager at Kaspien, an eCommerce company that offers a full suite of seller tools to help brands sell online. Brooke has years of experience running advertising accounts across Facebook, Google, Instagram, Yelp, and other social platforms for Fortune 500 companies and local...
This holiday season will be record-breaking, with shoppers more likely to splurge after a turbulent year. However, this season is unlike any other holiday season you’ve seen before, with a vast increase in competition, comparison shopping, and cart abandonment. To end 2020 on a record-breaking note, you need to plan now, and we’re here to help...