Social
Mobile commerce, also known as m-commerce, has revolutionized the way we shop. With the proliferation of smartphones and the increasing accessibility of the Internet, consumers now have the power to make purchases anytime, anywhere, from the palm of their hand. Businesses must embrace this new shopping channel to stay competitive and thrive. However, incorporating mobile...
This is a guest post from Jeff Campbell. is a digital marketing veteran, eCommerce entrepreneur, and professor at Wake Forest University. His smart tactics and operational approach have led to multiple successful business acquisitions and exits. In 2020, Jeff co-founded aiCommerce, an eCommerce brand owner and global digital marketing agency with a focus on marketplaces such...
Over a third (37%) of users discover new products and services on TikTok. Merchandise can gain even more visibility on the platform with enhanced search result rankings. Savvy retailers and content creators are seizing this opportunity by making SEO a pivotal part of their TikTok strategy. Gen Z especially is drawn to TikTok’s personalized results...
Shoppable videos are the next evolution of video marketing, combining the power of visual storytelling with the immediacy of online shopping. Since 91% of consumers now expect online video content from brands, they’re essential to make your business stand out and streamline the buyer journey. In a world where online shopping has become standard practice...
Approximately 29% of internet users between the ages of 16 and 64 admit their primary motivation for using social media is to seek inspiration for things to do or buy. The phenomenon known as social commerce is already revolutionizing the shopping experience. Only a few years ago, social networks were primarily used for personal connections:...
Social selling has become essential to a thriving eCommerce business. With the rise of social media, online sellers leverage these platforms to reach their target audiences and increase conversions. As a result, 73% of consumers have made a purchase because of something they saw on social media. Social selling involves more than simply promoting products...
Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...
Can you guess how long the average person spends on social media? 145 minutes per day. That’s over a month each year (36.75 days, to be exact!). With people increasingly glued to their influencer marketing’s meteoric rise was inevitable. Creator collaborations play a huge role in driving leads and sales for many businesses, especially eCommerce...
Pulling in over 237 million daily users and $5.07 billion in revenue (92% of which came from ad sales), Twitter is a social media titan in its own right. But when it comes to driving eCommerce sales, Twitter is still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially...
Need a way for your eCommerce brand to stand out? Turn your attention to acquiring and sharing social proof. From glowing product reviews to heartfelt customer shoutouts, social proof is one of the most effective ways to get your target customer’s attention, build trust and close more sales. 82% of consumers have purchased, researched, or...
Whether you are an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable when it comes to learning more about the industry, seeking or sharing advice, and growing your business. However, reaching the right people can...
TikTok is a popular app that boasts over three billion downloads and is currently the sixth most-used social platform in the world. In fact, it’s now more popular than Instagram among Gen Z users in the United States. Known for the catchy and viral nature of its content, TikTok has become a powerful marketing and...
Could live shopping be the future of retail? For years now, the rise of eCommerce has generated conversations about the “death of the high street.” Online shopping is ingrained into our daily lives thanks to the convenience of being able to buy at the click of a button. Yet, the in-store experience of browsing products...
For DTC brands, a social media presence is all but a prerequisite for remaining competitive. It’s an excellent channel for customer acquisition, and doubles as a way to listen to your customers and collect their feedback. Not only is social media teeming with opportunities to engage new audiences, but most customers now expect your brand...
This is a guest post from Brooke Morrow. Brooke is a Paid Marketing Manager at Kaspien, an eCommerce company that offers a full suite of seller tools to help brands sell online. Brooke has years of experience running advertising accounts across Facebook, Google, Instagram, Yelp, and other social platforms for Fortune 500 companies and local...