MyFBAPrep Blog
eCommerce business owners know one of the challenges of operating a digital-only company is the lack of direct customer interaction. That face-to-face opportunity to ask customers what they think of your product or how they heard about your business is nowhere to be found. Yet, customer feedback remains critical to understanding the consumer journey and...
The first thing you do when you arrive on an eCommerce landing page is start scrolling, sometimes even before the page has fully loaded. This is often an automatic, subconscious behavior. The elements you see as you scroll, and the order you encounter them in, all contributes to your brand and buyer experience. High performing...
We live in a data-driven world, and many brands rely on data to glean customer insights that help grow their business. Most of what we see and do online is driven by our previous actions and the information we’ve shared, either intentionally or via our day-to-day activities. Picture this: You open your web browser and...
The Walmart Marketplace is a robust online selling platform. Backed by Walmart’s widely recognized brand, it’s appealing to businesses looking for additional sales channels or those who want to try their hand at eCommerce. However, there are some initial steps to complete before becoming a Walmart Marketplace seller. To help you out, we’ll discuss them...
Did you know the ports along the American West Coast are governed by the same union? It’s called the International Longshore and Warehouse Union (ILWU), and their current contract, which took effect in 2019, will expire on July 1st, 2022. Not every contract renewal results in supply chain disruptions and ports being shut down. However,...
This is a guest post from Matthew Rickerby. Matthew is the Director of Marketing at Skubana, a leading solution for multi-channel, multi-warehouse DTC brands. For the past 10 years, he’s covered eCommerce topics ranging from SEO to supply chain management. Measuring and understanding your eCommerce inventory turnover is critical to manage your inventory effectively and...
As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across...
Our mobile devices are practically an extension of our bodies. According to Statista, mobile accounts for about half of web traffic worldwide today. Every third mobile user searches for answers to questions on their device, and more than two-thirds are likely to buy from or recommend an eCommerce site that’s mobile-friendly. With this in mind,...
Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action....
Merchants who sell online constantly need to find creative ways to do business, especially in today’s dynamic environment. With supply chain issues around the world and the booming growth in eCommerce, customer demand for new products at great prices has continued to swell at an often unsustainable pace. For new sellers and established businesses alike,...
In 2020, eCommerce received a big boost as stores shuttered their doors and cities worldwide ground to a halt in the midst of the COVID-19 pandemic. Fast-forward almost two years, and consumer behaviors and expectations have changed, perhaps irrevocably. Our already online lives have become more internet dependent and, with the introduction of the metaverse,...
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