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Over 107 million monthly users in 2020, $2.54 billion in sales, and more than 2.4 million daily orders. These stats represent just a few of the impressive wins the online shopping behemoth Wish has achieved.
As Wish’s momentum gathers pace, the exciting growth opportunities it offers to eCommerce businesses are undeniable. The best part is, that success is for the taking on this platform for brands who understand the lay of Wish’s fulfillment land. But with access to information on Wish’s fulfillment operations being limited for non-sellers makes it challenging to know what your responsibilities will be.
Don’t fret. In this post, we’ll uncover the essential details on Wish’s fulfillment fees, rules, and requirements to ensure your eCommerce business can build a profitable and compliant strategy. We’ll also share our no-nonsense tips for thriving on Wish.
Thinking about selling on Wish? Get your fulfillment process ready for the journey.
If there’s one area that decides whether your brand gets and stays in Wish’s good books, it’s fulfillment. Wish goes as far as to rank fulfilling orders “promptly and accurately” as a merchant’s “number one priority” once they’ve secured a sale.
Therefore, it’s crucial you stay updated on the terms of service, especially those relating to your shipping duties as a seller. Why? Customer experience. Wish cares about how shoppers feel about its brand, from the products sold on its platform to returns.
On Wish, you can choose to self-fulfill in-house or partner with a Wish fulfillment provider. But if you opt to take on fulfillment, you’ll have some shipping rules to observe.
If you trip up in following any of these rules, you’ll get what Wish calls an “infraction” recorded on your account. One too many can lead to Wish suspending or even terminating your account. Here are a few key rules you’ll need to observe. You must:
Need a fulfillment provider that “gets” Wish? MyFBAPrep has got you covered.
If you aren’t sure whether you want to outsource your Wish fulfillment or handle orders in-house, let’s take a look at some of the pros and cons.
In-house fulfillment benefits:
Outsourced fulfillment benefits:
Don’t wait for the right time. Set your store up for the win with top-notch fulfillment now.
To hit it big on Wish, you’ll need a rockstar plan and flawless execution to stand out from the crowd. But you’re likely wondering how and where to get started.
Joining forces with a reliable fulfillment solution is vital. You’ll not only gain more flexibility in your business operations but also peace of mind knowing the most critical task on your Wish to-do list is in safe hands.
However, it’s important to remember that Wish has many rules with costly consequences for non-compliance. So, your chosen fulfillment provider should:
Keeping your inventory organized on the shelves and digitally is a must to ensure your Wish store maintains optimal stock levels, dodges inventory-related issues, and delivers a great customer experience. Optimizing inventory should be an ongoing task. Here are some areas you can tackle to get started:
Your store will need a healthy conversion rate to make selling on Wish worthwhile. Luckily, product listings are your 24-7 sales vehicles that go to bat for your store in the ultra-competitive online market. Invest in your listing to ensure they shine. Some areas to improve include:
With a growing customer base and ironclad brand, Wish is a force to be reckoned with. But the kicker, with the right fulfillment strategy, a can-do attitude, and a willingness to pivot according to market needs, your store can piggyback off Wish’s success to win big. Combine this approach with great products, optimized listings, and enticing ads, and you’ll be well on your way to scaling your Wish store to new heights.
Looking for a way to stand out on Wish? Learn how MyFBAPrep can help.